Our Work

When Dhaka, home to 20 million people, faced a groundwater crisis with levels dropping three meters annually, WaterAid introduced ‘Rainwater Harvest,’ a sustainable solution. As WaterAid’s campaign partner, we ensured the message reached all communication channels— print, digital, and broadcast media—making the initiative widely known and impactful. Similarly, Unilever’s Stride program, designed to help women re-enter the workforce after career breaks, gained traction through our media outreach. By relaying these transformative ideas, we ensure that stories deserving of public attention are amplified. From organizing overseas journalist tours to media events, we provide customized media databases, intelligence, and comprehensive media relations services. At ‘Down to Earth,’ the phrase ‘beyond our reach’ is not in our vocabulary.

With the rapid evolution of the business landscape, we analyze, research, and assess the impact of corporate and development projects. We craft stakeholder matrices, identify communication gateways, and ensure messages are tailored for maximum influence. For instance, in 2018, we successfully executed UNDP and Unilever’s Safe Water Challenge, promoting sustainable access to clean drinking water. By collaborating with stakeholders, ad agencies, and young innovators, we helped inspire communities nationwide

“You are what you write.” This belief drives our approach to content creation. Whether crafting a brand’s philosophy, corporate vision, or an NGO’s mission statement, we ensure messages are strategically developed and effectively disseminated. Our expertise spans various content formats—from press releases to features, print to digital content. The impact of our work is evident when global CEOs appreciate our articles with remarks like “Well-crafted. Thank you!” or when brand managers acknowledge us as the best content creators in the market.

As communication partners, we highlight our clients’ stories that drive societal change. We curate events that bring together journalists, stakeholders, bloggers, and celebrities, ensuring a collective sense of ownership over the campaign. For instance, in 2017, we organized Threadsol’s events in Dhaka and Chittagong, showcasing technology’s role in transforming the garment industry, which constitutes 82% of Bangladesh’s export earnings and employs millions of women. From conceptualization to execution, we specialize in high-impact events that resonate with target audiences.

We conceptualize and execute high-profile conferences and summits that unite industry leaders, policymakers, and stakeholders. Our services include event strategy, speaker coordination, branding, media outreach, logistics management, sponsorship acquisition, and audience engagement. Our expertise ensures dynamic discussions that drive industry growth and influence key decision-makers.

In the digital age, PR extends beyond traditional channels. Our strategies integrate print, electronic, and digital media to create cohesive campaigns. Through collaborations with social influencers, digital celebrities, bloggers, and SEO specialists, we maximize engagement and impact. Managing PR for global brands like Unilever, British American Tobacco, and WaterAid, we have observed the transformative power of digital PR.

We connect brands with the right influencers to enhance message delivery and audience engagement. Our services include influencer identification, campaign strategy, content collaboration, and performance tracking to ensure authentic and impactful brand storytelling. From micro-influencers to industry leaders, we establish strategic partnerships that align with brand values. Using data-driven insights, we optimize campaigns for maximum reach, credibility, and ROI.

A brand’s reputation is defined by how closely its promises align with its actions. Even when commitments are fulfilled, misinterpretations can damage reputations. We view crisis management as a proactive process rather than a reactive response. Like an editor maintaining a book’s narrative consistency, we ensure that all organizational statements remain aligned. In times of crisis, we engage all communication channels to provide our clients with strategic insights for effective damage control.